In the Plex is the "most authoritative.and in many ways the most entertaining" (James Gleick, The New York Book Review ) account of Google to date and offers "an instructive primer on how the minds behind the world's most influential internet company function" (Richard Waters, The Wall Street Journal ). He examines Google's rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. Levy discloses details behind Google's relationship with China, including how Brin disagreed with his colleagues on the China strategy-and why its social networking initiative failed the first time Google tried chasing a successful competitor. This can help fill the gap in Plex coverage on older devices, or simply offer a faster way to play movies, TV shows, music, and other content. Granted unprecedented access to the company, Levy disclosed that the key to Google's success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Plex includes a media streaming server that works with DLNA devices that allows you to stream to just about any modern TV or set-top box whether or not it has a native Plex app available. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. The company founded by two Stanford graduate students-Larry Page and Sergey Brin-has become a tech giant known the world over. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb.
"The most interesting book ever written about Google" (The Washington Post ) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.
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